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A SEO consultancy  is the one tha can help your website to be found easily by the search engines and more specifically by Google . Bear in mind that SEO consultancy, are not easy to perform and should always be performed by real experts.
An SEO consultant should work hand in hand with you and especially with your marketing specialists . Please note that your online and offline marketing should always be coordinated. Moreover, this task is a long-haul work , ie there are NO miracles SEO . The SEO consultant must study your marketing plan to identify and agree with you how you want to position , select keywords , study your competition and after all this finally establish what will be the plan for implementing your SEO strategy and implement it .
Once the SEO campaign is designed in its first version will begin the work of implementing this . Sometimes we have to modify HTML pages, other content change , increase the ratio of keywords, titles, etc. . With all this , we implement the necessary changes and we track the impact on search engine results . After obtaining the results of the first changes , the cycle begins again. As you can see, it is obvious to think that establishing a good SEO campaign is a long term process . We estimate about 6 months to see acceptable results , but we can not forget that SEO is an ongoing work , we should not abandon our websites ever . Above all , we must also bear in mind that a key factor in SEO is the content update . We always worry because our pages are always updated content and abandon in this regard.

What advantages have a good SEO campaign?
As mentioned a campaign and SEO strategy will help position us naturally our website in Google searches. In this sense, to improve our visibility and search rankings, increase visits to our site and therefore increase sales and productivity of our website.